Singular

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Singular Media

Singular Demo - Campaign Reports
Review how each campaign is performing with a preconfigured dashboard! Filter by source AND campaign and review your upper funnel metrics and KPIs like ROAS and retention. Find insights in your campaigns on better performing countries, creatives and publishers.
Singular Demo - Ad Monetization Attribution & Analytics
Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.
Singular Demo - Singular Links
From contextual user acquisition to re-engagement, we've got you covered with deep links and deferred deep links that are fully compliant with iOS Universal Links and Android App Links. Measure unlimited custom sources to accurately attribute conversions to owned channels (email, SMS, website, ...
Singular Demo - Creative Analytics
Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view. Understand the performance of a given asset across different campaigns and media sources by tapping into image recognition tech...
Singular Demo - Fraud Custom Rules
Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs.
Singular Demo - SKAdNetwork Report
Having started development on our first SKAdNetwork solution in 2019 (!!), we are the leaders in processing attribution data and defining conversion models with Singular SKAN, the most comprehensive solution for iOS14.5: Verified, reliable measurement and reporting to - Unlock ROAS and cohorts f...
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Closing the gap between PC and Mobile Attribution 
Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
Play Singular Video
Closing the gap between PC and Mobile Attribution Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
What is an MMP in 90 seconds or less?
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What is an MMP in 90 seconds or less?
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Singular Reviews (495)

Reviews

Singular Reviews (495)

4.5
495 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the intuitive interface and responsive support provided by Singular, which significantly enhances their experience in managing marketing attribution. The platform's ability to consolidate data and deliver clear insights allows for efficient decision-making and campaign optimization. However, some users note that the dashboard customization options could be improved.

Pros & Cons

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Giedrius P.
GP
Senior UA Specialist
Mid-Market (51-1000 emp.)
"There are some ups and downs, but the support is mostly timely and professional"
What do you like best about Singular?

The number of metrics and dimensions that can be included in a report.

Support team always ready to help with issues that we encounter.

Product is getting tailored to meet our needs.

We have a dedicated account manager who helps to solve our problems even faster. Review collected by and hosted on G2.com.

What do you dislike about Singular?

There are quite some limitations on the amount of data that can be extracted through the website dashboard; especially troublesome is the fact that there is no longer an option to extract Publisher level data across different apps/networks Review collected by and hosted on G2.com.

Enrique M.
EM
Marketing & SEO Analyst
Mid-Market (51-1000 emp.)
"The tracking tool I would always want"
What do you like best about Singular?

You can easily create reports that summarize the impact of your campaigns through all the funnel, analyze the data and trends to get some insights that you may not be able to get using only the data from the platforms (Meta, Google, etc.) Review collected by and hosted on G2.com.

What do you dislike about Singular?

Still a lot of information but the GUI helps a lot to get only what you want, maybe an easy access guide to understand that the metrics mean and their differences with one antoher. Review collected by and hosted on G2.com.

Milos R.
MR
Mid-Market (51-1000 emp.)
"Comprehensive Campaign Data Tracking with Stellar Support"
What do you like best about Singular?

I use Singular for tracking data and attribution for my advertising campaigns, especially for mobile games. I find it very helpful because I don't need an SDK for most of my needs, as Singular provides a solution for that. I like that all the data I need is in one place, which allows me to implement all the metrics and events, as well as analyze my campaign data needed to make the best decisions for my campaigns. One of the things I really appreciate about Singular is the support I get from them. We connect through Slack and email, but on Slack, they reply quickly, are very supportive, and always look for the best possible solutions for me. I also have an account manager and a support team that provide feedback and solutions within a very short time through Slack. The initial setup was straightforward and easy, mainly because we received support from day one. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Maybe the education of users on how to use the features of the tool properly. I did go through training, but maybe I did not ask enough questions. And now I'm trying to figure things out myself, for some things, but it might be actually individual. Review collected by and hosted on G2.com.

Ioan G.
IG
Small-Business (50 or fewer emp.)
"Simple Setup and Excellent Customer Service"
What do you like best about Singular?

I use Singular as my MMP to analyze data related to monetization and user acquisition and to share data that helps optimize my campaigns with various networks. It helps me analyze data more quickly and reach more user acquisition networks. I would highlight the customer service, with an account manager whom I meet with monthly and a Slack group with different people who resolve my queries. Its price is very competitive for companies that scale thanks to user acquisition and monetize through ads. Singular is cheaper than other options on the market. Very simple, we are a small team and in a few days we had everything ready. Review collected by and hosted on G2.com.

What do you dislike about Singular?

The accuracy of the data is high but it lacks collecting, for example, the revenue generated by some networks, such as the Admob waterfall. Review collected by and hosted on G2.com.

Mary Alexandra G.
MG
"Transformative Attribution and Growth Analytics Tool"
What do you like best about Singular?

I really like how Singular helps us measure, unify, and optimize our acquisition performance across all digital channels. It gives us a clear, reliable view of our growth engine. Also, Singular connects marketing activity with real business outcomes, showing us which channels actually drive quality users and revenue, not just clicks or installs. What stands out is its operational usefulness for the growth team, centralizing data from all our partners and channels into one consistent view. This saves us a lot of manual work and avoids conflicting numbers across platforms. We value the flexibility of the dashboards and the ability to slice performance by cohort, channel, and campaign to understand not just volume but quality. The features that make Singular especially valuable turn data into action, allowing our team to focus on execution instead of reconciliation. The customizable dashboards and automated data pipelines let us monitor performance in near real time and adjust budgets and campaigns quickly. Plus, the support we receive, especially from Eduardo Ochoa, is outstanding since he is always available and proactive. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Overall our experience with Singular has been very positive. Review collected by and hosted on G2.com.

Anastasiya L.
AL
Senior UA Manager
Mid-Market (51-1000 emp.)
"Flexible, Transparent UA Analytics with Powerful Custom Dashboards"
What do you like best about Singular?

What I like best about Singular is its flexibility and transparency in data analysis. It allows me to quickly connect cost, attribution, and performance metrics in one place, which makes decision-making much faster and more reliable.

I also really value the customizable dashboards and reporting, as well as the ability to deep-dive into performance by source, campaign, and creative. Overall, it’s a very strong tool for daily UA analysis and long-term strategic insights. Review collected by and hosted on G2.com.

What do you dislike about Singular?

What I dislike about Singular is that cost integrations can sometimes be complex and unstable, especially when working with non-standard partners or custom setups. When something breaks, it’s not always immediately clear where the issue is, which can slow down analysis.

Additionally, some workflows and UI elements are not always intuitive, and require extra explanation or support to use efficiently. Review collected by and hosted on G2.com.

Maria Camila L.
ML
Data Engineer
"Unified Attribution, Spectacular Support"
What do you like best about Singular?

I like the support from the Singular team, as they provide timely assistance and help us resolve technical questions, supporting us in the integration processes, which greatly facilitates our work. Additionally, I appreciate that the initial setup process was swift and that the interface for creating data connectors is intuitive, reducing friction in the integration of new sources. Review collected by and hosted on G2.com.

What do you dislike about Singular?

It could improve flexibility in the Snowflake Share; it would be useful to be able to specifically select which events we want to share, instead of receiving all available events to avoid loading tables with unnecessary data on a daily basis and optimize reading. They could enable a more granular configuration within the platform that allows selecting which specific events to include in the share, for example, allowing filtering by event type. Review collected by and hosted on G2.com.

Laura G.
LG
Analítica
Enterprise (> 1000 emp.)
"User-friendly interface and clear reports to analyze campaigns and attribution"
What do you like best about Singular?

The interface is very user-friendly and greatly facilitates the creation of reports to analyze different campaigns within the app. Additionally, it allows us to clearly see the attribution that the campaigns are having. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Something I don't like is that the platform has a limit on conversion events for display, which doesn't allow me to see all the events I have available. To be able to consult them, I must modify them from the platform or search for them in my cloud, which sometimes takes more time. Review collected by and hosted on G2.com.

"Reliable Companion, But with a Learning Curve"
What do you like best about Singular?

What I like most about Singular is the support from the team, especially from Eduardo Ochoa, who has always accompanied us a lot throughout this process. Additionally, I like the interface and how the dashboard is very easy to manage and read the data. Review collected by and hosted on G2.com.

What do you dislike about Singular?

It could be improved a bit to understand what each metric is for, and in the guides within the platform, to have something guided for us, or well, for people who are new to Singular, to be able to detail more like what each of the metrics means and what we are seeing, and not have to go read the documentation or ask the person who advises us. Also, the initial setup was not so easy, as it is a new tool that neither the client nor we were familiar with. Review collected by and hosted on G2.com.

Maria Ines S.
MS
"Empowers Marketing Attribution, Stellar Support"
What do you like best about Singular?

I use Singular to attribute my app installs to my marketing campaigns and analyze the best media sources to invest in. It's helpful for tracking all the attribution for my marketing campaigns and seeing all the money invested in different marketing platforms in one place. I really like the personalized attention they give to their customers, Eduardo Ochoa specially. Whenever we don't know how to analyze something, they kindly offer us assistance. Connecting Singular to Snowflake via SDK allows us to consume the info by SQL easily. Finally, I'd rate the likelihood of recommending Singular a solid 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Singular?

The attribution for iOS users. There are many iOS users that are not attributed properly. It could be better tracked for them to have a source. Review collected by and hosted on G2.com.

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Divyanshu M.
DM
Divyanshu Mishra
Last activity about 4 years ago

What are the new features and preparations for the Cookieless future?

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Singular Features
ROI Tracking
Data Collection
Customer Insights
Campaign Insights
Reports and Dashboards
Campaign Stickiness
Attribution Windows
Retention Metrics
Analytics Dashboard
Cross-channel insights
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Singular